The spanish homes they increased the spending on food and cleaning products up to 180% in view of the worsening of the situation around coronavirus. The Kantar consultant ensures that in the week of February 24 to March 1 there was an increase of 113% in spending on consumer goods compared to the weekly average of the previous two months. After the announcement of extraordinary measures agreed on March 10 by the Government, the rebound reached 154%. And on March 11, household consumption skyrocketed to 180%.
The increase in purchases was seen in all distribution channels, highlighting the drugstore / perfumery, ‘online’ and hyper / super channels. In the case of drugstore and perfumery, sales have increased to 245%.
The highest expense is detected in local stores, which increased sales by 190% compared to the 160% increase in hypermarkets and supermarkets.
According to Kantar data, the impact on trade is not limited only to areas with a health alert. In the Barcelona metropolitan area, spending increased to 175% last Wednesday, 223% in the Canary Islands, 194% in the Valencian Community, 201% in the Community of Madrid.
Before the activation of extraordinary protocols in the Community of Madrid, Vitoria and La Rioja, half of the Spanish declared that they were concerned about the impact of the coronavirus on their daily lives. This concern was high, 29.2% of the population acknowledged that they were very concerned. This figure has increased 6 more points until March 10.
The most concerned demographic is that of people over the age of 75, who double their concern in one week. The main changes in habits observed in Spanish consumers are a greater concern for hygiene – especially frequent handwashing – and an attempt to reduce their activity outside the home: not frequenting crowds, less consumption in bars and restaurants, avoiding using public transport or going to the gym, among others.