“Most of us hope that the gift we present will be appreciated. But the way it is presented affects a person’s attitude to the present, ”said Grant Donnelly, co-author of a study from Ohio State University, published in Journal of the Association for Consumer Research.
“When you do not have time, you are perceived as a busy and in high demand person. There is
Scientists base their conclusions on a survey of 405 people on the Web and another 200 students in a real experiment. They were asked to evaluate the impression of gifts received with these formulations.
Gifts received “to save money”, most participants caused a feeling of embarrassment or shame. In their opinion, the givers of such gifts perceived their status as higher in comparison with the status of the recipient.
“They thought: the donor is hinting that they cannot take care of themselves or are incompetent, because they need money,” Donnelly said.
The scientist advised giving gifts “for saving” with a different wording or tying them to the opportunity to save time.