five developments that had nothing to do with Covid-19


A dynamic half year for the fashion world: five developments that had nothing to do with Covid-19

The arrival of Covid-19 has sparked a veritable landslide in the fashion world in recent months. You would almost forget that a lot happened that the pandemic was not left or right. FashionUnited lists five remarkable developments in the fashion world that had nothing – or well, almost nothing – to do with the corona crisis.

ThredUp launches the Fashion Footprint Calculator

On January 16, ThredUp, an American platform for second-hand clothing, presents a simple and cheerful-looking tool that allows consumers to calculate the environmental impact of their wardrobe in an instant. Eleven questions, ranging from “How often do you buy clothes (new or second-hand)?” and “How many pieces of clothing do you buy per year?” to “Where do you buy your clothes?” calculates the ‘Fashion Footprint Calculator’ the amount of CO2 emitted as a result of the buying behavior of the user and comparing it with that of other consumers. Does the meter turn red? ThredUp also offers tips in the tool for more sustainable buying behavior.

Raf Simons joins Prada

At the end of February the message comes that Raf Simons joined Prada adds. The Belgian designer, formerly creative director at Dior and Calvin Klein, will officially share the creative leadership of the Italian luxury brand with Miuccia Prada from April 2. The – already much discussed – first collection that the duo designs together will be shown in September 2020. Simons is also still chief designer of his own brand.

Foto: Calvin Klein
Spring/Summer 2019 ©

Hema expands internationally – and is then taken over by creditors

2020 seemed to start well for Hema: the chain expanded the partnerships with Jumbo in Franprix out, and opened its first store in Mexico. However, in May, it emerged that creditors were about to enter the chain to take over in exchange for removing part of the 600 million euro debt that the Dutch department store had built up over the years. In June the bullet went through the church: Hema came
owned by bondholdersin exchange for a debt reduction of 450 million euros. In the long term, a new owner will have to be created for the chain. Hema fans reported in advance last week.

Clare Waight Keller leaves Givenchy and is succeeded by Matthew Williams

In mid-April it suddenly became departure by designer Clare Waight Keller announced at the Givenchy fashion house. In the three years that Waight Keller worked at Givenchy, she created a furore with the wedding dress she designed for Meghan Markle and the introduction of a men’s couture line. Already shortly after her departure Matthew Williams named as a potential successor. And indeed: in June, the streetwear designer took over as the creative director of Givenchy. We are now waiting for his first collection for the brand.

A dynamic half year for the fashion world: five developments that have nothing to do with Covid-19
Photo: video screenshot Showww, the digital graduation show of the Antwerp Academy

Digital fashion shows are gaining momentum

Admittedly, this is a bit of cheating: of course, the explosion of digital fashion shows in recent months had to do with the corona pandemic. However, the first digital fashion shows presented themselves before the arrival of Covid-19. Marketing agency presented in December last year Nightingale after all, a completely virtual catwalk presentation, and also a digital fashion house The Manufacturer and designer Iris van Wees presented their designs digitally even before major fashion brands did. In recent months, the concept of the digital fashion show has developed, for example, without limit spectacular 3D landscapes in 12-hour live streams.

Homepagebeeld: Matthew Williams, credit: Alyx SS20,


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