Romanian Car Market, Hit By Coronavirus Crisis. Sales Fall Over 34% In First Seven Months Money and Business, News | Freedom



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According to the report, 14,687 vehicles were registered in July alone, 42% less than in July 2019.

According to data from APIA, although in July of this year were registered (according to DRPCIV data) fewer vehicles compared to the same month last year (-42.4%), if we refer to the evolution of this year, we can appreciated that the car market shows signs of recovery (+ 22.9% compared to the volume recorded in June, after also in June we noticed an increase of 38.9% compared to May of this year).

In July, 14,687 vehicles were registered (cars, light and heavy commercial vehicles, minibuses and buses), a figure that is, however, lower (-42.4%) than in the same month of 2019, when 25,490 vehicles were registered. , many due to deadlines imposed by the approval regulations.

Thus, after seven months of 2020, there is a general negative evolution of the market (-34.2% compared to the similar period of 2019), states APIA.

With regard to the purchase of new cars in the EU, the situation in Western European countries is relevant, which in July increased by 2.2% compared to the same month last year, thus offsetting in a way measure, decreases so far. However, after the first seven months of 2020, on the whole of this group, there is (according to LMC Automotive, a general negative evolution (-35.0%) compared to the same period in 2019.

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Top sales by brands in the first 7 months

The general top by brands (cars + commercial vehicles) after the first seven months of this year is led by Dacia, with 20,252 units, followed by Volkswagen, with 5,779 units, Renault 5,667 units, Skoda, 5,000, Ford with 4,905 units, and Hyundai with 4,064 units.

In the category of Cars, the decrease is -44.2% in July 2020 compared to July 2019, which results in a general evolution in 2020 of -34.0%.

At the end of the first seven months of this year, the Top 10 is driven by Dacia, with 18,950 units (-33.8% compared to 2019, market share 30.7%), followed by Skoda, with 5,000 units (-34 , 6%, market share 8.1%), Volkswagen, with 4,880 units (-24.5%, market share 7.9%), Renault 4,678 units (-44.3%, market share 7.6 %) and Hyundai with 4,064 units (-8.9%, market share 6.6%).

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With 8,353 units sold, Dacia Logan is the best-selling model after seven months in 2020 (-46.6% compared to last year), followed by Dacia Duster, 4,731 units (-25.9%), Dacia Sandero, 4,576 units (-7.6%), Renault Clio, 2,074 units (-44.6%) and Skoda Octavia, 1,795 units (-39%).

The SUV segment is the leader, with almost 40% of the total market

Analyzing the segmentation by classes, after the first seven months of 2020, all segments are in negative territory. The SUV segment is still on the first position, with a total market share of 38.7%, which also registered a decrease below the market average (-25.4% compared to -34%). Segment C, with 33.5% of the total market, is on the second place, and on the third place, slightly increasing in the last months, segment B, which represents 20.6% of the total market.

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“Green” cars, a slight increase in the midst of a pandemic

Regarding the “green” cars, respectively the electric ones (100% and plug-in hybrids), as well as the hybrid ones (which have electric propulsion without charging from external source), although after the first 7 months of 2020, the car market is in strong decrease, this category of cars registers, on the whole, an increasing volume (+ 3.6%), compared to the similar period of last year.

“By subcategories, we record a significant increase of 38.6% for 100% electric cars and a much more consistent one, of 115.1%, for plug-in hybrid cars. On the other hand, the hybrid cars that have electric propulsion (the hybrid ones are not included here), register after the first seven months of 2020, a negative evolution (-11.5%) ”, shows APIA.

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Regarding the top 7-month brands of electric cars (100% + plug-in hybrids), which are boosted by the Scrap Plus Program, the largest volumes are Renault (285 units), Skoda (213 units) and BMW (132 units).

In this context, it is expected that, in 2020, the purchases of “green” cars will register significantly higher volumes than in the previous year, these being, to a large extent, stimulated by the Rabla Plus Program (at this date, the program registers over 1,400 reservations of electric and hybrid plug-in cars compared to only 800 last year (+ 75% purchase intention), APIA data show.

Regarding the evolution of all-wheel drive cars (4 × 4), after 7 months in 2020, they represent 21.4% of total purchases, out of a total volume of 13,201 units, lower by 27.4% than recorded in the same period in 2019 .

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Regarding light commercial vehicles (including minibuses and pick-ups), APIA mentions that this category of vehicles registered a significant decrease in July (-36.4%), less extensive compared to cars, which contributes to a record of evolution. general in the negative register -27.9% for the first seven months of 2020.

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